35 million brazilians don't have access to drinking water. Those who do have no idea of how much they throw away daily. So, on world water day, greenpeople juice showed the exact amount of waste in a simple and effective way. We launched a special edition of water bottles, not measured in liters or ml, but by situations that cause waste. The bottles were handed out at greenpeople stores and sent to influencers and the media. A combined reach of +35m followers made the subject one of the most commented on social networks and the media. The waste measure was everywhere and showed that it's easier to save water when you see how much you're wasting.