Dove has always unconditionally supported women's self-acceptance processes. But unfortunately, today, social media offers a myriad of tools that make it easier than ever to spread toxic content that undermines teen girls’ self-esteem to a massive audience at once. One of the most common examples is the toxic name-calling that has been shaming girls. So when the #ThatsNotMyName trend went viral on TikTok, we teamed up with influencers with real toxic name-calling stories to share, and instead of just surfing the trend, Dove sparked a new movement: girls demanding to be called by their names. By hacking one of the biggest TikTok trends of all time, Dove showed that nothing defines a girl but herself. Not even a nickname.

How Dove hacked one of the biggest TikTok trends of all time to stop toxic name-calling.